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Applying the most environmentally sound and responsible approach to an activity, so as to minimise any negative impact on the environment. Appropriate information about the desired activity must be provided to enable a well-informed decision to be made, including identifying hazards and risks; storage and disposal considerations; identifying alternative / substitute (i.e. less environmentally harmful) products, processes, technologies and techniques; as well as the extent of recycling, re-use and recovery of waste generated; and the time frame over which the activity will impact on the environment.

Technological innovations, economic factors and social expectations change over time so there is a need to ensure that best environmental practices are current and are reviewed and improved on a regular basis.