ABCD Trust Model

A leadership behaviour model which aims to establish and maintain relationships which endure. This will be within, as well as outside, of an organisation, resulting in outcomes of effective leadership and a successful organisation.

Being seen to be a trustworthy leader, by demonstrating appropriate actions rather than just words, will typically result in improved employee engagement and motivation, as well as providing and enriched and more valued working relationships.

External customers and colleagues will also be more receptive to engaging with a leader who is trustworthy. This model was developed by Ken Blanchard, with the four specific elements being:

Able: Competent and capable in what they do and can support others in achieving their goal.

Believable: Showing respect for others, having integrity and good ethical standards.

Connected: Showing empathy and genuine interest in others.

Dependable: Reliable and well-organised.