2. Info Hub
  3. Careers and Skills
  4. Employability Skills

  Persuasion Skills advert image shown if present

Image shown for entry if relevant and present

The ability to influence others to help shape the behaviour, opinion, or action of others.

To be able to persuade effectively you should be confident and knowledgeable in what it is you are talking about, positive in your approach, and aim to associate the purpose of your persuasion activity with an emotion or belief that is strongly held by those trying to be persuaded.