Customer Feedback

An idea generation and problem-solving technique which gains feedback from customers to help identify specific issues or problems and these are used to generate ideas to provide a solution to them.

Ensuring products and processes meet the needs of customers is the key to business success, so gathering and analysing customer feedback must not be ignored.

Feedback on the use and performance of sports pitches can contribute to helping managers determine the effectiveness of the maintenance work.

This also helps to identify whether the quality standard achieved is fit for purpose, which in some cases may exceed requirements so one question would be whether this should be reduced to save costs and resource inputs, yet still achieve the desired customer outcomes, or to emphasise the increased standard achieved.